Sticker Shock Project Takes Aim at Underage Drinking

May 9, 2018


For teenagers, consuming alcohol poses health and safety risks, potentially sets the stage for unhealthy behavior later in life, and has a negative impact on the still-developing brain.














Update May 9: the dates for Project Sticker Shock will be Wednesday, May 16 and Thursday, May 17 to allow more time for local retailers to participate. Locations are expected to include stores in Lexington, Buena Vista, Natural Bridge, Glasgow, and Fairfield.

May 3, 2018
To discourage underage drinking, next week RACS will be leading a Project Sticker Shock event designed to raise public awareness of the legal consequences of providing alcohol to a minor or using a fake ID to purchase alcohol in Virginia. Stepping up to help will be area youth and law enforcement representatives from Rockbridge County, Buena Vista, and Lexington. 


The event will  take place after school on Wednesday, May 16 and Thursday, May 17 [dates edited 5/9/2018]  in convenience and  grocery stores throughout the area. Participants will place eye-catching stickers on alcoholic beverage packaging, pointing out that conviction for providing alcohol to someone under 21, or using a fake ID, could  result in a fine of up to  $2,500, a year in jail, and loss of driver's license for up to one year. 


Project Sticker Shock is an initiative of the Virginia ABC (Alcoholic Beverage Control) Education and Prevention Office. 




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